spence & lane Social Media & Marking Intern • Summer 2023
As the Social Media Intern at Spence & Lane Boutique, I helped bring the brand to life through content creation, photography, graphic design, and social media marketing. From styling products and capturing lifestyle imagery to designing promotional graphics and planning content, I gained hands-on experience creating marketing that was both visually compelling and results-driven.
PROJECT DETAILS
Industry
Fashion Retail
Brand
Spence & Lane Boutique
Role
Social Media & Marketing Intern
Timeline
May - August 2023
Tools
Canva • CapCut • Meta Business Suite • CommentSold • Shopify
The Objective
Create engaging social media content that showcases new arrivals, strengthens the boutique's brand identity, and encourages customers to engage with the brand online and shop in-store.
The Idea
Turn moments happening inside the boutique into experiences customers would want to engage with, share, and come back for.
COLORFUL
FEMINE
PERSONAL
FUN
COME ON BARBIE,
LET’S GO PARTY
A signature event campaign that brought the Spence & Lane community together for an unforgettable night of shopping, fun, and prizes
CONCEPT + PROMOTION
Promoted the event across Instagram, Facebook, TikTok, email campaigns, and Facebook event invitations.
EXPERIENTIAL MARKETING
Hand-painted the storefront windows and created a life-size Barbie box that served as an interactive photo opportunity.
ENGAGEMENT
Created and promoted a giveaway surrounding the event to build excitement and increase in-store traffic.
CONTENT
Captured and promoted the boutique, merchandise, and event experience across social platforms.
