INDEPENDENT CASE STUDY · 2026

Routine.

rhode

Your Rhode.

Your routine.

01 - RHODE ROUTINE

A speculative integrated campaign exploring how Rhode's everyday essentials become part of the routines, rituals, and moments that make up daily life.

INDEPENDENT CONCEPT CREATED FOR PORTFOLIO PURPOSES. NOT AFFILIATED WITH RHODE.

FROM A SKINCARE ROUTINE TO AN EVERYDAY RITUAL.

02 / THE OPPORTUNITY

ROUTINE → RITUAL → LIFESTYLE

How can Rhode turn a skincare routine into a lifestyle story?

Rhode has built its brand around curated essentials to become part of a daily routine. The opportunity: take that idea beyond the bathroom counter and show how Rhode lives alongside its audience — from getting ready in the morning to products tossed into a bag for the day.

INDEPENDENT CONCEPT CREATED FOR PORTFOLIO PURPOSES. NOT AFFILIATED WITH RHODE.

03 / THE STRATEGY

Beauty routines aren't limited to the bathroom counter. They happen while getting ready, running out the door, sitting in the car, traveling, working, and winding down.
Rhode Routine brings the brand into these everyday moments—making the products feel less like individual purchases and more like essentials that move through the day with you.

MAKE RHODE PART OF THE MOMENT.

PRODUCT → ROUTINE → LIFESTYLE

THE STRATEGIC SHIFT

MAKE IT PERSONAL

Every routine looks different.

Show Rhode through different people, schedules, spaces, and moments rather than presenting one perfect routine.

MAKE IT SHAREABLE

Turn routines into content.

Create recognizable social formats that encourage the audience to share what's in their own Rhode Routine.

MAKE IT SHOPPABLE

Connect moments back to products.

Curate Rhode essentials around specific routines and needs, creating an easy path from campaign inspiration to product discovery.

Building Rhode

Into the Routine

04 / Campaign Execution

The Rhode Routine concept comes to life across key touchpoints — meeting the audience where they are with content that feels natural, helpful, and beautifully on-brand.

SOCIAL

DIGITAL/WEB

A COHESIVE CAMPAIGN SYSTEM DESIGNED TO CARRY THE RHODE ROUTINE CONCEPT ACROSS SOCIAL, EMAIL, AND DIGITAL TOUCHPOINTS.

RHODE ROUTINE

CASE STUDY

MORE THAN A ROUTINE.

05 / THE TAKEWAY

Rhode Routine explores how thoughtful strategy and cohesive direction can turn an everyday product ritual into a larger brand experience. By considering each touchpoint as part of the same story, I created a concept that feels intentional, recognizable, and rooted in the way Rhode already connects with its audience.